Rich snippets are something that provide site owners another way or a different path to communicate with search engines. Structured data is something that allows search engines to see different types of content on your site, and use rich snippets to show additional information in the search results.
Information in the search results makes your listing more noticeable and it comes more on the top results in search, which means more organic traffic for your site. It also helps you build authority in your niche, as your site becomes more visible in the search. Rich snippets are not just for reviews or recipes. You can use rich snippets for events, products, people, video, music, apps, articles, blog posts, etc.
Now that you know how beneficial rich snippets can be, let’s take a look at how to add rich snippets in WordPress. We will show two methods: manually adding rich snippets in WordPress as well as using a rich snippets WordPress plugin.
Maintaining rich snippets manually can be difficult even for the most experienced site owners. Luckily, there are several WordPress plugins that will make it super easy for you to add rich snippets in your WordPress posts.
Along with all of this, you will also be able to see different sorts of content with different plugins, for example, Item Review, Events, Person, Product, Recipe, SoftwareApp, Video, Article.
Clicking on any content type will show you the fields that will be available when a user is writing a post or any custom post type.
After this, you will be require to create a new post or edit one that already exist. Below the post editor, you will see a new meta box labeled Configure Rich Snippet. Inside, you will see a drop-down menu where you can select content type for the post you are working on.
Rich snippets or structured data markup can be written into three separate vocabularies. These vocabularies are microdata, Rd Fa, and JSON-LD. You can use any of them on your site. However, most beginners find Rd Fa to be more fresher friendly.
Frequently Asked Questions
Q1. What is rich snippet WordPress?
Rich snippets are search results that have been optimize to display more details about a website than the average search result. The detail that make these snippets “rich” include images, ratings, locations, and more. Like any featured snippet, you have to “earn” rich snippets.
Q2. What are rich snippets used for?
Rich snippets are visually more appealing search results with additional valuable information displayed alongside the title, description, and URL. The extra information comes from structured data on the page.
Q3. Do rich snippets improve SEO?
Rich snippets are essentially enhanced search results. We’ve all seen Google playing with how their search results display for years now, from showing images, videos or “snippets” of the content itself, all in an effort to make the experience more engaging and useful.