How does SEO Hosting Work? Behind The Scenes.
SEO hosting uses traditional and non-traditional methods to improve the optimization of a website, increasing traffic and sales. Some SEO hosting companies provide content creation services, multiple C-Class IPs, and other SEO friendly services.
SEO hosting is important because it takes a lot to optimize a website for search engines. Building an aesthetically pleasing website is not enough to attract visitors and make sales. People have to know your website exists to visit it.
Every computer on the Internet has an IP address. Your computer, your web-enabled phone and the server that hosts your websites all have IP addresses. Inside data centers where your server is located related servers or websites are often hosted by servers with the same ‘C’ class of IPs.
The search engines know this and can spot when related sites cross-link to each other from within the same class C IP address. These links are often filtered out of the ranking algorithms. If your site has too many of these types of links it can even bring a penalty to your site.
That’s why a few companies came up with the idea of “SEO Hosting”. This is where they will sell you hosting on completely different sets of class C IP addresses. People often use this to hide their mini site networks, blog “farms” or cross linking networks.
A new method of search engine optimization involves creating an online marketing campaign that stretches across multiple websites, IPs, domain names, Class Cs, and DNS. The reason? The current theory is that search engines award a higher ranking to a site that has links pointing on it from related sites located on unique Class-C IPs. Owning multiple IPs for several sites lets website owners create links between their sites without the search engines finding out.
In most cases, web hosts that offer SEO hosting provide comparable hosting packages offered by the competition but with multiple C-Class IP addresses for each domain or website. Some companies even provide branded name servers on separate Class C IP addresses.
This option allows website owners to host more than one site with the same company (on the same server) without search engine bots recognizing that the same person or company owns all the websites.
From the very start, we’ve seen that search engines have been the key ingredient to expand your base. If you were lucky enough you get your exclusive advertising spot to show off your banners at the very top of the search results for the coveted keywords WEB HOSTING and HOSTING.
Search engines haven’t lost their value today. In fact, their importance has increased. Every businessman wants to see their business in the top search results. But unlike the 90s, there are fewer contenders in search. Google is the most popular search engine, Yahoo! has faded into the background, along with MSN, Alta Vista, AskJeeves, Go, and Excite.
SEO gurus today, are more into really understanding the nature of the businesses that they are marketing, and have access to software that reveals the specific traffic for each search term as well as the optimum page set up and keyword densities that consistently yield the highest rankings.