Time is factually money when it comes down to your E-commerce site speediness. One latent way to make your website more rapid involves your server’s bodily location near your aim market.
Usually, the faster the website guest is to the web server, the lesser network data passes throughout. Say you are aiming for United States clients and you have a Dedicated Server and IP address of the United Kingdom. The data has to tour across the Atlantic Ocean, so latency and download swiftness will be a bit slower than if you were around the same area as your planned market.
When viewing of server site in terms of speed and closeness, it’s not always about aloofness, but also hops. Hops, in this case, refers to the figure of routers and connections taking place among the user and the hosting service provider. Often, the additional the remoteness, the more hops and added latency for far-away users.
The Doubleclick research paper, they report that “Artificial latency added to the newspaper – The Telegraph resulted in page views plummeting by 11% for a 4s delay and 44% for a 20s delay.” On the flip side, Ancestory.com recorded – “a 7% positive rise in conversions after getting better the render time of web pages by 68%, reducing page bloat by 46% and plummeting load time by 64%.”
To deliver the fastest result for your visitors, the bottom line is to find a host that doesn’t overcrowd their servers. The more sites on a Dedicated Server mean more capital those sites use up, which equals a slower page load for your website. Also, make sure you are plummeting page load time on your end. Tips include image optimization, dipping HTTP requests, PHP and file queries, and removing useless plugins.
So, you should choose the IP of your aimed country to your site, this doesn’t hold the same mass as it used to, as Google is adjusting to a more unified global market.