Meta Tags Optimisation Tutorial
Do you want your website to rank higher in search engine results? Then the best way is the correct use of Meta tags.
As 95% of search engine users only look at the top 20 search results, it is essential to rank your website as high as possible.
Several meta tags were established by popular search engines, Infoseek and AltaVista, to assist their search engines in indexing web pages; most now utilize meta tags to crawl pages.
If you want your website to be indexed, use Meta tags.
Although you can utilise a number of Meta tags, the most important ones are the Description and Keywords Meta tags as well as having a title for the website.
Title
The title of your web page should also be in the document head, and it is the most significant ‘non-content’ component of your page because it is weighted the most by search engines. You should keep this around 60 characters and include your most significant keywords first. If you have a company or brand name, it is often preferable to add this at the end after your page’s most important keywords.
Description
This tag is often use by search engines for the description of your web page. It has no effect on your web page’s ranking or indexing, so think of it as an advertisement for your page and write your description as a small ad of under 160 characters to attract visitors to view your page.
Keywords
To help your website increase in the rankings, enhance the title and description with a list of keywords separated by commas that someone may type into a search engine while seeking for a site similar to yours. Although Google ignores keywords meta tags, other search engines use them to help index your website.
Rating
With the help of this, the website can be rated as kid-friendly or not. General, Mature, Restricted, and 14 Years are the ratings.
Even though the remaining tags are not necessary, I will still run through them.
Author
This is used to determine who created a certain web page.
Copyright
This one shows any copyright details that the website may have.
Expires
This meta tag is used by responsible webmasters to notify search engines when a page expires and should be removed from the search engine’s directory. It can be set to never or a date in the day, month, and year format, eg. 28 June 2003.
Distribution
Tells the search engine who the page is intended for and can be set to global, for everyone, local, for regional sites, or IU, for Internal Use.
Robots
This Meta tag tells the search engine whether or not you want the web page to be indexed. You should only use this Meta tag if you DO NOT want your website to be indexed. The values for this tag are:–
index(default) | Index the page |
noindex | Don’t index the page |
nofollow | Don’t index any pages hyper-linked to this page |
none | Same as “noindex, nofollow” |
Meta Tags Example
Here’s an website tags example of a document’s head that includes Meta tags for search engines and a web page title:-
Conclusion
Meta Description is an essential tool for attracting traffic since it acts as a bait to attract users. Only after reading it does the user determine whether or not to click on the page. However, Meta Description alone will not bring users to the site; title tags also play a significant part in generating web traffic, thus it is essential to understand them well. To know more visit Ideastack.
Frequently Asked Questions
Q1. What is meta tag optimization?
In the HTML of the document, meta tags provide information about the webpage. This information is known as “metadata,” and while it is not shown on the page itself, it can be read by search engines and web crawlers.
Metadata from meta tags is used by search engines like Google to understand more information about a webpage. They can use this data to rank pages, display snippets in search results, and occasionally ignore meta tags.
Q2. How do you optimize tags?
- Where title tags appear.
- Optimize your title tag formatting.
- Give each page a unique title.
- Put your most relevant keywords first.
- Be aware of title tag length.
- Take advantage of branding opportunities.
- Avoid keyword stuffing your title tags.
Q3. How many types of meta tag in SEO?
- Meta keywords attribute
- Title tag
- Meta description attribute
- Meta robots attribute
