The title of your web page should also be in the document head and is the mot important ‘non content’ part of your page as it carries the most weighting with search engines. You should keep this below 60 characters and include your most important keywords first, if you have a company of brand name then it is often better to palace this at the end after your most important keywords for the page.
<title>Meta Tags Optimisation Tutorial – Web Wiz SEO Article</title>
This tag is often used by search engines for the description of your web page. It will not affect the ranking or indexing of your web page, so think of it as an advert for your page and write your description as a short ad of under 160 characters to encourage people to view your page.
<meta name= “description” content=”Tips on how to optimise your Meta Tags to get your website higher in search engine results.” />
To help get your website up in the ratings you can supplement the title and description with a list of keywords, separated by commas, that some one might type into a search engine when looking for a site like yours. Google will ignore keywords meta tags, but other search engines do use this to help index your website.
This meta tag is used by responsible web masters to let the search engine know when the page expires and can be removed from the search engines directory. It can either be set to never, or a date in the format day, month, year, eg. 28 June 2003.
<meta name=”expires” content=”never“/>
Tells the search engine who the page is meant for and can be set to; global, for everyone, local, for regional sites, and IU, for Internal Use.
<meta name=”distribution” content=”global” />
This Meta tag is used is used to tell the search engine whether you want the web page indexed or not. You only really need to use this Meta tag if you DON’T wont your web page indexed. The values for this tag are: –