12 Reasons Why Having a Business Email is Important?

Below are some of the most important reasons on why having a Business Email is so important for your business –

Reason #1 - To Maintain a Professional Image

When you use an email address to reach out to someone or to communicate through mail like for eg: [email protected] instead of [email protected], it would certainly look more professional and credible to the person you are communicating with. A professional email address sets a credible image in front of your customers. A custom email address represented by your business name will surely bring a brighter and more professional image of yourself. Though most often the free business email accounts might lead your emails to spam folders of your customers. So, it is highly recommended to go for a custom email address for your professional image.

Reason #2 - To Build Credibility and Trust

The Professional image you build using a professional email address will surely develop trust in the minds of your customers. Your name represented by your business email address as @businessname.com will not create doubts in the minds of your customers of considering it to be spam or just any promotion email. With business email addresses, your id will look utmost authentic and authoritative which develops credibility among the people you communicate. Being the reason why a business email address is considered to be the best email id for professional use

Reason #3 - More Flexibility and Control

The business email address can be assigned to each vertical of a particular business to promote exceptional flexibility and control. So, you can have different business email addresses for sales, marketing, HR, and other departments. For Example, [email protected] or say [email protected] This offers your more flexibility in sending emails and gaining the credibility of your customers.

Also, it serves as a customer email address that avoids confidential and important business data to be exposed to the employees who are not included in a specific vertical or department of the business. The control of the business email addresses can be passed easily to any team member.

Reason #4 - To Promote Brand Awareness

A business email address is the most crucial and the most underrated component of any marketing strategy of a business. A perfect email marketing strategy could earn wonders for all kinds of businesses. Your professional email id represented by your business name sets a professional image of your business. A custom email address helps your customers and your target audience to recognize you better which enhances the brand image and brand awareness of your business.

Reason #5 - Backup is Important

Backup is of utmost significance in any organization. Backup helps you to save your important business and confidential data during any security mischief by hackers or in case your webmail provider cancels your services. So, if you are linked with a free professional business address, your data generated can be backed up efficiently with the help of business email accounts. The email marketing software can help you to backup and sync in regular intervals to safe and secured online storage. This makes these free business email addresses more prolific. 

Reason #6 - To Maintain Security and Privacy Protection

You should always go for secured email hosting services. The importance of email addresses to be secured has been highly important in today’s generation. A branded email address or a custom email address has a lesser chance of leaking any confidential information like your brand email address and its communications stay limited with your organization’s email community. Also, your business email addresses would never go to the spam folders of your customers. 

Reason #7 - To Reduce the risk of being marked as Spam

Free professional email addresses are most frequently utilized by the spammers and are often considered to be suspicious. Most of the free business email addresses are automatically filtered and routed to junk and spam folders of the receiver’s inboxes. This makes a professional email address linked with your own domain of utmost importance. It builds trust and credibility of your professional email address Gmail with lesser risks of your emails bouncing to the trash cans. 

Reason #8 - To Organize email by Purpose and Development

As discussed before, assigning specific business emails for specific verticals or departments of your business brings credibility to your business. It helps you to manage your workload by managing communications that are relevant to only a particular business department. It amplifies the importance of a professional email address by appearing as if you are an established presence and have multiple departments with multiple teams. 

Reason #9 - Cost-Effective and Affordable

Email Marketing tools like business email marketing are very impactful with performance and least expensive in costs. In this digitized world, business email marketing is on the verge and is achieving higher results in comparison with other traditional marketing strategies. Business email marketing decreases the per customer marketing costs as you can send bulk emails to a large number of customers at nearly nothing per email.

Reason #10 - Easy and Economical to Measure

Performing an email marketing strategy using business emails, helps you to easily track who opens your mail, which mails were ignored, how many mails were unread, what were the CTAs clicked, and what kind of audience clicks through specific kinds of emails more. You can easily track down the performance of your email marketing campaign and then make alterations and adjustments in your upcoming campaigns. 

Reason #11 - Simple to Personalize and Customize

Using your business email address appropriately to perform segmented and tailored email marketing strategies helps you to create more personalized and customized emails that bring some value to your readers. Here is where the importance of email marketing comes into the picture where you make the perfect use of the email marketing benefits by addressing people individually by name, preferred topics, and other personalization aspects. It helps to build business engagements and good relations with prospective customers in a more friendly and personalized manner. 

Reason #12 - To Effectively Collaborate with your Team

A Professional email address comes with extra added features like the shared calendars, documents, sheets, etc. that help you to collaborate and coordinate with your teammates better. You can make the most of the efficient professional email address ideas like managing meeting requests, check the availability of your teammates, sending virtual meeting requests, sharing documents and other files, etc.


Investing in custom email address services will lift your brand’s image to new levels. It will develop credibility, trust, confidence, and recognizability among your customers for your brand. This will ultimately help you to enhance your brand awareness and promote effective email marketing strategies. 

Business email hosting or say custom email hosting will develop your business’s reputation and help you to grow with more authenticity. To find the best and the most secured email hosting plans for your business, contact the most professional in the industry, Ideastack! Ideastack will help you with offering the most productive email hosting services for professional emails that will uplift your brands to exponential levels. 

Frequently Asked Questions

Q) How does Email work?

Email does not work like a direct transfer from the sender’s point to the receiver’s point. It goes through various filters in between and travels at the speed of light. In the whole process, the emails just bounce from one server to the other before reaching to the ultimate recipient.  

Q) How does email work with WordPress?

Most of the plugins who are sending emails, send mails using the WordPress function wp_mail which is considered to be a core function of sending mails with WordPress.


The managing of data on any website running a particular business is a very important aspect. As your business grows, your data increases. The protection of the data is very important. It may belong to you or your customers. Either way, the data is very important. And since it is so, it becomes very essential to protect it, which is why every company makes it a point to safeguard the information efficiently.

Organizations want to ensure that their data must be backed up and secured and made accessible to it whenever needed or in an emergency. They not only need to make sure that the backup plan is good enough for the website but also that it fits their budget.

Cloud Hosting Service

It gives organizations the flexibility to outsource their data backup. The Cloud Backup Service provider offers the best in class security, deduplication, encryption DR services, and other real-time data protection services.

Cloud backups are required to manage the data of the company with the least or minimum amount of hardware installations. Not every company is big enough to withhold hardware technology from its premises. So, physical hardware is not really something that people prefer taking in.

Cloud backup service

All the data backups need to be in one place so it can all be managed from one place alone. When you choose a backup service powered by the cloud, you do not need to worry about the security of data. A crippling challenge of the organization is data loss, which has the potential to leave a company clueless.

When you ensure data backups for your site, you mostly are handed with many features one of them being, the timely backup generation which is a time given to the data centers to back up the data in that much period regularly to make sure your data is safely up-to-date.

You also get high-speed recovery of data once you invest in data centers so no matter what happens it is made sure that your data is never really lost.

Nearly 100 countries, including India, have been hit by a massive cyber-attack

Nearly 100 countries, including India, have been hit by a massive cyber-attack, which, according to experts, was carried out with the help of “cyber weapons” stolen from the US National Security Agency. The cyberattack was first reported from Sweden, Britain, and France, US media outlets reported.


Cyber extortionists tricked victims into opening malicious malware attachments to spam emails that appeared to contain invoices, job offers, security warnings, and other legitimate files. It has been reported that new ransomware, “Wanna cry is spreading widely. Wannacry encrypts the files on infected Windows systems. This ransomware spreads by using a vulnerability in implementations of Server Message Block (SMB) in Windows systems. 

This exploit is named ETERNALBLUE. The ransomware WannaCrypt or Wanna Cry encrypts the computer’s hard disk drive and then spreads laterally among computers on the same LAN. The ransomware also spreads through malicious attachments to emails.


An increase in activity of the malware was noticed on Friday, security software company Avast reported, adding that it “quickly escalated into a massive spreading”. Within hours, over 75,000 attacks have been detected worldwide, the company said. Meanwhile, the MalwareTech tracker detected over 100,000 infected systems over the past 24 hours

According to cyber swachhta Kendra, the file extensions that malware ‘Wanna cry’ is targeting contain certain clusters of formats like:

  • Commonly used office file extensions (.ppt, .doc, .docx, .xlsx, .sxi).
  • Less common and nation-specific office formats (.sxw, .odt, .hwp).
  • Archives, media files (.zip, .rar, .tar, .bz2, .mp4, .mkv)
  • Emails and email databases (.eml, .msg, .ost, .pst, .edb).
  • Database files (.sql, .accdb, .mdb, .dbf, .odb, .myd).
  • Developers’ sourcecode and project files (.php, .java, .cpp, .pas, .asm).
  • Graphic designers, artists and photographers files (. vsd, .odg, .raw, .Nef, .Svg,. psd).
  • Encryption keys and certificates (.key, .Pfx, .Poem, .p12, .csr, .Gpg,. us).
  • Virtual machine files (. vmx, .Vmdk,. video).

Kindly do not open any email attachments unless thoroughly scanned with a paid antivirus application whose virus definitions have been thoroughly updated. In addition, do not open or run any attachment with tasksche.exe file. We have also attached the industry best practices & know-how on ransomware mitigation.

Backing Up Defenses against DDOS Attacks

DDoS stands for Distributed Denial of Service. DDoS is a type of DOS attack where multiple compromised systems, which are often infected with a Trojan, are used to target a single system causing a Denial of Service (DoS) attack. This kind of attack tries to make a computer resource unavailable to users.

Examples of the legitimate tools used are in helping, socket programming, and httping. There are also underground tools available for such attacks.

Signs DDoS

Signs Of A DDoS Attack

• The US Computer Emergency Response Team defines symptoms of a DDoS attack as :

• Unusually slow network performance, either processes or opening files. Unavailability of a website. 

• Inability to access a web site. Dramatic increase in spam emails, this is an email bomb.

DDoS attacks lead to issues with branches of a network being attacked. The attack over loads the network; other branches will try to compensate for the increase in traffic

• This causes the whole network to slow down. A large enough attack can shut down entire regions of internet connectivity.

The DDoS Attack May Also Use Malware To Cause Further Damage:

• Max out the processor’s usage so no work gets done

• Cause Microcode errors in the machine

• Lock up the computer by giving the processor erroneous sequencing

• Locking up the computer through the operating system through resource starvation.

• Crashing the operating system itself.

Defending using DDoS Protection

Defending Against DDoS Attacks:

• Recognize the signs of a DDoS attack. The first and best defense against a DDoS attack is the ability to recognize it early. Unfortunately, not all DDoS attacks are easy to distinguish from normal spikes in network or web traffic or a sudden slowdown in network performance.

• DDoS attacks can take a website down quickly and emphatically. By knowing what you are facing you can defend against them. 

• DDoS Attacks range from brute force incursions to surgical strikes against key components of a network. The right tools to set up your defenses and a DDoS attack can be stopped cold.

Consider our advice to help prevent attackers from shutting down your network with a flood of unwanted traffic. Have an incident response plan in place and talk about DDoS countermeasures in advance with your ISP and a service provider that specializes in mitigating these types of attacks.

Backup As A Service (BaaS) ; For your Service from Ideastack

Backup as a service (BaaS) is a way to backing up data that involves purchasing online backup and recovery services from a data backup provider rather than performing backup with a centralized, on-premises IT department. BaaS connects systems to a private, public or hybrid cloud managed by the outside provider.

Backup as a service

Backup as a service is easier to manage than other offsite services. Instead of worrying about managing tapes or hard disks at an offsite location, data storage administrators can offload maintenance and management to the provider.

This service is mostly used when organizations run out of features to maintain their sites or need new upgrades or the resources in their premises for effective backup. Outsourcing backup and recovery to a service provider also keep data accessible or restorable from a remote location in case of an outage or failure.

Backup service provider

Points to keep in mind when choosing a service:

• The first thing you want to be looking for is the ease of use, ease of deployment and speed of deployment. After all, when you look back at the root cause of why companies are looking at these solutions, a lot of it has to do with the management complexities of existing solutions.

• You have to look for technologies that are part of the solution that minimizes the impact of the network.

• Essentially after your initial full backup, are the technologies doing things like data deduplication or delta differencing or other block-based change mechanisms, so you’re not doing large volume copies of your backups over and over.

• These technologies are out there, but the key thing to look for is whether the incremental or deduplicated backups going over the networks after the initial pull are being deduplicated at your end of the deal or the service provider’s end of the deal.

• Another thing to look at is security. The bigger the organization, the more you are going to be concerned with things like access control lists, role-based authentication and role-based access to systems.

• For instance, let’s say you’re a company of 20 people and everyone is using this service, maybe you don’t want everyone to have the equivalent of root-level access to do resource.

• Be sure that you have some visibility into what’s actually happening, how much capacity you are using, what the performance looks like on a daily or weekly basis.

• Look for proof of infrastructure.

• And lastly, look for evidence of a company in technology stability.

Backing up and recovering data is a necessary discipline in all organizations but often considered costly, cumbersome and difficult to manage. Most backup problems happen overnight when you don’t have people watching them, meaning the backup window impacts production time and puts the business at risk of data loss. People and skills are the biggest cost and challenges in the backup.