12 Reasons Why Having a Business Email is Important?

Below are some of the most important reasons on why having a Business Email is so important for your business –

Reason #1 - To Maintain a Professional Image

When you use an email address to reach out to someone or to communicate through mail like for eg: [email protected] instead of [email protected], it would certainly look more professional and credible to the person you are communicating with. A professional email address sets a credible image in front of your customers. A custom email address represented by your business name will surely bring a brighter and more professional image of yourself. Though most often the free business email accounts might lead your emails to spam folders of your customers. So, it is highly recommended to go for a custom email address for your professional image.

Reason #2 - To Build Credibility and Trust

The Professional image you build using a professional email address will surely develop trust in the minds of your customers. Your name represented by your business email address as @businessname.com will not create doubts in the minds of your customers of considering it to be spam or just any promotion email. With business email addresses, your id will look utmost authentic and authoritative which develops credibility among the people you communicate. Being the reason why a business email address is considered to be the best email id for professional use

Reason #3 - More Flexibility and Control

The business email address can be assigned to each vertical of a particular business to promote exceptional flexibility and control. So, you can have different business email addresses for sales, marketing, HR, and other departments. For Example, [email protected] or say [email protected] This offers your more flexibility in sending emails and gaining the credibility of your customers.

Also, it serves as a customer email address that avoids confidential and important business data to be exposed to the employees who are not included in a specific vertical or department of the business. The control of the business email addresses can be passed easily to any team member.

Reason #4 - To Promote Brand Awareness

A business email address is the most crucial and the most underrated component of any marketing strategy of a business. A perfect email marketing strategy could earn wonders for all kinds of businesses. Your professional email id represented by your business name sets a professional image of your business. A custom email address helps your customers and your target audience to recognize you better which enhances the brand image and brand awareness of your business.

Reason #5 - Backup is Important

Backup is of utmost significance in any organization. Backup helps you to save your important business and confidential data during any security mischief by hackers or in case your webmail provider cancels your services. So, if you are linked with a free professional business address, your data generated can be backed up efficiently with the help of business email accounts. The email marketing software can help you to backup and sync in regular intervals to safe and secured online storage. This makes these free business email addresses more prolific. 

Reason #6 - To Maintain Security and Privacy Protection

You should always go for secured email hosting services. The importance of email addresses to be secured has been highly important in today’s generation. A branded email address or a custom email address has a lesser chance of leaking any confidential information like your brand email address and its communications stay limited with your organization’s email community. Also, your business email addresses would never go to the spam folders of your customers. 

Reason #7 - To Reduce the risk of being marked as Spam

Free professional email addresses are most frequently utilized by the spammers and are often considered to be suspicious. Most of the free business email addresses are automatically filtered and routed to junk and spam folders of the receiver’s inboxes. This makes a professional email address linked with your own domain of utmost importance. It builds trust and credibility of your professional email address Gmail with lesser risks of your emails bouncing to the trash cans. 

Reason #8 - To Organize email by Purpose and Development

As discussed before, assigning specific business emails for specific verticals or departments of your business brings credibility to your business. It helps you to manage your workload by managing communications that are relevant to only a particular business department. It amplifies the importance of a professional email address by appearing as if you are an established presence and have multiple departments with multiple teams. 

Reason #9 - Cost-Effective and Affordable

Email Marketing tools like business email marketing are very impactful with performance and least expensive in costs. In this digitized world, business email marketing is on the verge and is achieving higher results in comparison with other traditional marketing strategies. Business email marketing decreases the per customer marketing costs as you can send bulk emails to a large number of customers at nearly nothing per email.

Reason #10 - Easy and Economical to Measure

Performing an email marketing strategy using business emails, helps you to easily track who opens your mail, which mails were ignored, how many mails were unread, what were the CTAs clicked, and what kind of audience clicks through specific kinds of emails more. You can easily track down the performance of your email marketing campaign and then make alterations and adjustments in your upcoming campaigns. 

Reason #11 - Simple to Personalize and Customize

Using your business email address appropriately to perform segmented and tailored email marketing strategies helps you to create more personalized and customized emails that bring some value to your readers. Here is where the importance of email marketing comes into the picture where you make the perfect use of the email marketing benefits by addressing people individually by name, preferred topics, and other personalization aspects. It helps to build business engagements and good relations with prospective customers in a more friendly and personalized manner. 

Reason #12 - To Effectively Collaborate with your Team

A Professional email address comes with extra added features like the shared calendars, documents, sheets, etc. that help you to collaborate and coordinate with your teammates better. You can make the most of the efficient professional email address ideas like managing meeting requests, check the availability of your teammates, sending virtual meeting requests, sharing documents and other files, etc.

Conclusion

Investing in custom email address services will lift your brand’s image to new levels. It will develop credibility, trust, confidence, and recognizability among your customers for your brand. This will ultimately help you to enhance your brand awareness and promote effective email marketing strategies. 

Business email hosting or say custom email hosting will develop your business’s reputation and help you to grow with more authenticity. To find the best and the most secured email hosting plans for your business, contact the most professional in the industry, Ideastack! Ideastack will help you with offering the most productive email hosting services for professional emails that will uplift your brands to exponential levels. 

Frequently Asked Questions

Q) How does Email work?

Email does not work like a direct transfer from the sender’s point to the receiver’s point. It goes through various filters in between and travels at the speed of light. In the whole process, the emails just bounce from one server to the other before reaching to the ultimate recipient.  

Q) How does email work with WordPress?

Most of the plugins who are sending emails, send mails using the WordPress function wp_mail which is considered to be a core function of sending mails with WordPress.

Backup and Disaster recovery same but different!

Backup Recovery

There’s a misunderstanding spread regarding backup and Disaster recovery being the same. Though in some functions they are considered to be the same they are distinct. Backup is considered to be the replication of original files stored whereas Disaster recovery refers to recovering the whole of the IT infrastructure by keeping its copy off-site from before.

It’s always a difficult task to replace a server, re-install the software and configuring all the data with proper startup again. Well, Disaster recovery can make this re-install action of IT infrastructure easy as it maintains the storage of its copy off-site and takes less time to function again.

Hence, security breaches and network outages are the most influential situations as their main core i.e. Data is not secured. Data backup and disaster recovery are the tools to make these data secured effectively.

It is mostly considered that Backup as a service is not that sufficient precaution when the disaster occurs comparatively to Disaster recovery as Backup is just a copy of a particular file whereas Data recovery or Disaster recovery ensures a guarantee of the whole restoration of all files and data.

BaaS

One can always restore its original data with the help of Backup done on a daily basis. With the help of Backup, you can review any of the documents lost or deleted by mistake. Backup is considered to be handy when there is immediate access required for any document that is restored earlier. It can be done on a daily basis and is simpler in performing. All it requires to do is to ensure data retention at one single location and getting the data copied.

Whereas when it comes to the Disaster recovery system, it can be said that it is a recovery plan that ensures full guaranteed recovery and gives you the power of switching to an alternative environment. It makes the business comfortable ensuring sustenance and continuity with the help of physical resources which brings the data online and continues the business functions without any hindrance.

It also requires scaled out planning because of its complex work including the integration of tasks relating to the creation of recovery, determination of a mission-critical system, communication process, and way to perform valid steps

Disaster Recovery

It has to plan out RTO (Recovery Time Objective) to find out the time used for creating a restoration off-site of IT systems. RTO basically creates a replication at a secondary location of the whole IT infrastructure between production and disaster recovery sites. For this, it requires an external production environment to create a replica of data.

As it could be seen that Backup and Disaster recovery have similar functions of recovering and restoring data but they are Distinct in terms of business needs and various factors affecting business requirements.

Backup is the initial stage of restoring a particular data and Disaster recovery restores the whole IT system of the organization. A backup would save you from small mistakes whereas Disaster recovery can save you from critical mishaps.

For more information about the backup service visit Ideastack.

Back up that is based on Host

Back-up is Based on Host Also known as a Host-based backup, it mostly comes in two types, known as Agentless Backup and Agent-based Backup is a new whir in the field of data recovery. People usually know the agents as small applications installed on the host server to run particular functions in a specific manner.

backup

Quite a few vendors claiming that they provide agentless backup, actually add an agent at the beginning of the process and delete it right before the entire backup is made. Surely the rest of the process does not involve any agents but, in the end, you would not call it an agentless backup.

These applications (agents) are installed on the host server that the admin is required to backup. Agentless backup is the backup without the use of such agents. Whereas, Agent-based backup is backing up of the information with the help of an agent or more.

Agent-based backup

When choosing an Agent-based backup, you would have to reboot your system after the install because the snapshot driver resides at the operating system kernel level and hence requires the OS to be restarted.

A plus point of an agent-based backup is, since it is loaded with the OS stack, it offers increased control and visibility of the host system that would not be immediately available in the case of Agentless backup. For example, agent-less backups typically need to traverse the file system to determine changes for incremental/differential backups. This traversal could take longer and be more complex than compared to Agent-based backup which has CBT (Change Block Tracking) and the kernel level.

file backup

Every time a user scheduled backup is acted out, Delta Encoding deltas are transmitted to a backup archive efficiently creating a virtual Disk Image. Continuous Data Protection can restore previously captured disk images to another disk efficaciously replicating the structure and contents to a new disk. Individual files inside of a disk image can be restored to their original location or an alternate computer. 

The Software that Ideastack provides is R1 Soft Server Backup Manager. It is a near-continuous backup application for Windows and Linux computers. It provides user scheduled near continuous disk-Based online backups for more than one Windows or Linux servers.

Tags: cloud backup

Ideastack Offers Host Based Backup

Host-based backup mostly comes in two types, known as Agentless Backup and Agent-based Backup is a new whir in the field of data recovery. People usually know the agents as small applications installed on the host server to run particular functions in a specific manner. 

backup

These applications (agents) are installed on the host server that the admin is required to backup. Agentless backup is the backup without the use of such agents. Whereas, Agent-based backup is backing up of the information with the help of an agent or more. Quite a few vendors claiming that they provide agentless backup, actually add an agent at the beginning of the process and delete it right before the entire backup is made. Surely the rest of the process does not involve any agents, but, in the end, you would not call it an agentless backup.

The need for Agent-based Backup

When choosing an Agent-based backup as a service, you would have to reboot your system after the install because the snapshot driver resides at the operating system kernel level and hence requires the OS to be restarted.

 A plus point of an agent-based backup is, since it is loaded with the OS stack, it offers increased control and visibility of the host system that would not be immediately available in the case of Agentless backup. For example, agent-less backups typically need to traverse the file system to determine changes for incremental/differential backups. 

This traversal could take longer and be more complex than compared to Agent-based backup which has CBT (Change Block Tracking) and the kernel level.

backup

Agent-based backups rely on local resources to compress and pre-process data before transmitting data across the network to the storage device (NAS/SAN, local USB drive, or remote host). In comparison, Agentless backups rely more on network resources to transmit application commands across the network as well as data between the target and storage device. If your local network bandwidth is hardly enough to fulfill your needs, then additional network traffic from agent-less backups could impact local network performance.

server

R1 Soft

The Software we provide is R1 Soft Server Backup Manager. It is a near-continuous backup application for Windows and Linux computers. It provides user scheduled near continuous disk-Based online backups for more than one Windows or Linux servers

Every time a user scheduled backup is acted out, Delta Encoding deltas are transmitted to a backup archive efficiently creating a virtual Disk Image. Continuous Data Protection can restore previously captured disk images to another disk efficaciously replicating the structure and contents to a new disk. Individual files inside of a disk image can be restored to their original location or an alternate computer.

Tags: Cloud back up service

Backup As A Service (BaaS) ; For your Service from Ideastack

Backup as a service (BaaS) is a way to backing up data that involves purchasing online backup and recovery services from a data backup provider rather than performing backup with a centralized, on-premises IT department. BaaS connects systems to a private, public or hybrid cloud managed by the outside provider.

Backup as a service

Backup as a service is easier to manage than other offsite services. Instead of worrying about managing tapes or hard disks at an offsite location, data storage administrators can offload maintenance and management to the provider.

This service is mostly used when organizations run out of features to maintain their sites or need new upgrades or the resources in their premises for effective backup. Outsourcing backup and recovery to a service provider also keep data accessible or restorable from a remote location in case of an outage or failure.

Backup service provider

Points to keep in mind when choosing a service:

• The first thing you want to be looking for is the ease of use, ease of deployment and speed of deployment. After all, when you look back at the root cause of why companies are looking at these solutions, a lot of it has to do with the management complexities of existing solutions.

• You have to look for technologies that are part of the solution that minimizes the impact of the network.

• Essentially after your initial full backup, are the technologies doing things like data deduplication or delta differencing or other block-based change mechanisms, so you’re not doing large volume copies of your backups over and over.

• These technologies are out there, but the key thing to look for is whether the incremental or deduplicated backups going over the networks after the initial pull are being deduplicated at your end of the deal or the service provider’s end of the deal.

• Another thing to look at is security. The bigger the organization, the more you are going to be concerned with things like access control lists, role-based authentication and role-based access to systems.

• For instance, let’s say you’re a company of 20 people and everyone is using this service, maybe you don’t want everyone to have the equivalent of root-level access to do resource.

• Be sure that you have some visibility into what’s actually happening, how much capacity you are using, what the performance looks like on a daily or weekly basis.

• Look for proof of infrastructure.

• And lastly, look for evidence of a company in technology stability.

Backing up and recovering data is a necessary discipline in all organizations but often considered costly, cumbersome and difficult to manage. Most backup problems happen overnight when you don’t have people watching them, meaning the backup window impacts production time and puts the business at risk of data loss. People and skills are the biggest cost and challenges in the backup.